Stuff I Knew is built on the idea that truth isn’t taught—it’s felt. Our pieces speak to those who already knew—who’ve felt these truths, questioned the world, and now wear what they’ve always carried inside.

Made for those who see through the noise and choose to speak up. We believe clothing isn’t just about style; it’s a medium for protest, perspective, and power. Too often, having an opinion feels confined to conversations—but with Stuff I Knew, you wear your voice. Every drop is a reflection of the world we live in: messy, political, urgent—and worth talking about. We're not here to be trendy—we're here to make you think, feel, and stand for something. This brand isn’t for those who are shy or complicit.

It’s for those who got something to say.